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»What people hear they forget,
what people see they remember,
what people do they understand«



Doing international business successfully in another cultural context means more than just being able to speak the language. Language is not enough, cultural information and knowledge is demanded. Building trust has the highest priority! 
Sabine Wagner “tailors” workshops specially for your needs! In her workshops she does not want to talk about behaviour; she wants to talk about reasons for behaviour. The answer lies mainly in the values or beliefs we hold in the culture we belong to.

It is important to recognize that the cultural factor is often an ‘invisible’ problem. Today - cultural literacy is not simply desirable - it is a global business prerequisite. We need to understand our own culture first. Then we can see and use the differences to our advantage!

Sabine Wagner aims to advance your cultural awareness:
  • You learn to build a foundation of flexibility and sensitivity essential for effective cross-cultural relationships with colleagues, clients and friends
  • this gives a sense of belonging
  • a higher recognition in the international business field is achieved - not only for the individual person but also for the company
  • management frustration and above all costly misunderstandings will be avoided
  • the workshops lead to innovative business practices and competitive advantages
  • your cultural awareness is advanced as a positiv challenge to your own personal development
Learning is simple! and learning is the future. Only with a higher level of understanding we can differentiate us from our competitors!


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